Could ABC's new activity affect its reputational risk?

• A. It may reduce reputational risk by improving sustainability credentials, but poor handling of e-waste or safety issues could still damage reputation.
• B. It will always reduce risk.
• C. It will always increase risk.
• D. It has no effect.

Answer: (A)

The main idea is that reputational risk depends on how a new activity is planned and carried out, and how stakeholders perceive the company’s behavior. If ABC’s new activity strengthens sustainability credentials, it can improve the company’s image, build trust with customers, employees, and investors, and reduce the likelihood of negative publicity tied to environmental or social concerns. However, the potential for reputational damage remains if the activity is poorly managed—such as mishandling e-waste, creating safety incidents, or failing to meet regulatory standards. These failures can quickly generate negative media coverage and stakeholder backlash, undermining any goodwill from the sustainability push.

So the best choice recognizes both sides: it could reduce reputational risk by signaling responsible practices, but missteps in handling e-waste or safety could still harm the reputation. The other options are too absolute—reputation isn’t guaranteed to improve, it isn’t guaranteed to worsen, and a new activity can indeed affect reputation depending on execution and outcomes.