Explain one likely marketing objective for ABC's e-waste division.

• A. Cut costs through outsourcing.
• B. Build awareness and demand for ABC's recycled precious metals among jewelry makers.
• C. Enter consumer electronics retail markets.
• D. Increase stock price.

Answer: (D)

Marketing objectives for an e-waste division focus on attracting buyers for the recycled materials and driving sales. Building awareness and demand for ABC’s recycled precious metals among jewelry makers is a natural fit because it targets a specific customer group, communicates the value of using recycled materials, and aims to turn interest into tangible orders. This directly supports revenue growth and market presence, which is what marketing activities are designed to achieve.

The other options sit outside marketing aims. Cutting costs through outsourcing is about efficiency and cost control. Entering consumer electronics retail markets is more about channel strategy and market expansion than a marketing objective focused on the division’s current customers. Increasing the stock price is a broader financial outcome tied to investor perceptions and performance, not a direct marketing objective for the e-waste division.