Give one social factor relevant to ABC.

• A. Technological breakthroughs in electronics manufacturing.
• B. Greater public concern about sustainability may increase support for businesses that recycle e-waste responsibly.
• C. Short-term fluctuations in currency exchange rates.
• D. Labour unions negotiating wage levels.

Answer: (B)

In PESTLE analysis, social factors are the changing attitudes, values, and lifestyles in society that influence what customers want and how businesses are expected to operate. The option about growing public concern for sustainability is the best example because it reflects a societal value shift: people increasingly care about environmental impact and expect companies to recycle e-waste responsibly. This social trend can affect ABC's demand, reputation, and regulatory expectations, encouraging policies and practices that align with consumer expectations and ethical norms.

The other options align with different external factors. Technological breakthroughs relate to technology, currency fluctuations to economics, and wage negotiations by unions fall under political/legal or labor relations more than a broad social attitude.