How do the short-term and long-term objectives differ?

• A. Short-Term Focus on Cash Flow; Long-Term Diversification
• B. Short-Term Aims to Cover Costs and Prove Viability; Long-Term Aims to Expand, Achieve Market Leadership, and Strengthen CSR
• C. Short-Term Focus on Branding; Long-Term on Cost Reduction
• D. Short-Term CSR Activities; Long-Term Profit Maximization

Answer: (B)

Short-term objectives are about getting operations up and running and proving the idea can work. They focus on covering costs and showing viability to stakeholders or funders, so the business can survive the immediate period and secure continued support. Long-term objectives look ahead to growth and ongoing sustainability: expanding activities, aiming for market leadership, and strengthening CSR to build reputation and trust over time. In practice, those horizons reflect a move from proving the model to expanding impact, which is why this option best captures the distinction. The other ideas mix early activities (like branding or CSR) with outcomes that aren’t the defining aims of each horizon, or emphasize cost-cutting or CSR in isolation rather than as part of a broader growth plan.