If public concern about sustainability increases, what is a likely outcome for ABC?

• A. Increased profits regardless of practices.
• B. Decrease in recycling activities.
• C. Increased support for businesses that recycle e-waste responsibly.
• D. No change in regulatory environment.

Answer: (C)

When people care more about sustainability, they reward firms that take responsible action, especially on issues like e-waste. If ABC recycles e-waste responsibly, it aligns with stakeholder values and signals trustworthy, environmentally conscious behavior. That tends to boost reputation, customer loyalty, and even attract investors or partners, making increased support for such responsible businesses the most likely outcome.

So, the best answer reflects that heightened public concern translates into greater backing for companies that handle e-waste responsibly.

In contrast, profits aren’t guaranteed simply by concern—there can be higher costs or needed investments. A decrease in recycling activities runs opposite to the trend of rising concern. And regulators are more likely to respond to public pressure, so a statement of no change in the regulatory environment is unlikely.