Which approach should ABC use to evaluate expansion options?

• A. Conduct thorough feasibility, including market demand, capacity, and profitability before committing.
• B. Make spontaneous decisions based on intuition.
• C. Rely solely on internal data without market benchmarking.
• D. Focus only on short-term cost minimization.

Answer: (A)

Evaluating expansion options requires building a solid business case grounded in data about demand, capacity, and profitability before committing resources. This approach ensures there is real market need, the company can scale operations to meet that demand, and the expansion is financially viable after considering investment, financing, and ongoing costs. It ties strategic goals to measurable outcomes, using external market signals and financial projections to judge whether the venture will create value.

Relying on intuition alone ignores market reality and can lead to costly misjudgments. Focusing only on internal data without benchmarking against competitors or market conditions risks overestimating demand or capabilities. Zeroing in on short-term cost savings misses the broader picture of long-term value, growth potential, and strategic fit, which are essential when deciding to expand.