Which factor is NOT part of a PEST analysis as defined in the material?

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Multiple Choice

Which factor is NOT part of a PEST analysis as defined in the material?

Explanation:
PEST analysis looks at macro-environmental forces that can influence a business: Political factors, Economic conditions, Social trends, and Technological developments. These four areas are the ones named in this material for assessing external influences on strategy. Legal issues aren’t listed as a separate factor in this version of PEST; they would typically be treated within Political considerations or, in an extended version called PESTLE, would be added as a distinct category along with Environmental. So, the factor that isn’t part of this PEST definition is Legal.

PEST analysis looks at macro-environmental forces that can influence a business: Political factors, Economic conditions, Social trends, and Technological developments. These four areas are the ones named in this material for assessing external influences on strategy. Legal issues aren’t listed as a separate factor in this version of PEST; they would typically be treated within Political considerations or, in an extended version called PESTLE, would be added as a distinct category along with Environmental. So, the factor that isn’t part of this PEST definition is Legal.

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