Which statement about profitability and liquidity for ABC's future strategy is most accurate?

• A. Profitability is irrelevant to survival.
• B. Both are important, with profitability driving long-term success and liquidity essential in the short term.
• C. Only profitability matters for long-term strategy.
• D. Liquidity alone determines future success.

Answer: (B)

Profitability shows how well a business can earn more than it spends over time, supporting growth, reinvestment, and value creation. Liquidity is about having enough cash on hand to meet near-term obligations—paying creditors, employees, and suppliers—to keep operations moving smoothly. For a future strategy, you need both: profitability to fuel long-term success and liquidity to ensure the business can operate in the short term without distress. If a company is profitable but runs out of cash, it can’t continue; if it has plenty of cash but can’t generate profit, it won’t sustain itself in the long run. So the most accurate statement is that both are important, with profitability driving long-term success and liquidity essential in the short term.